Privacy Policy | Steinhafels Furniture and Mattress Stores in Wisconsin and Illinois

Privacy Policy

Privacy Policies

Steinhafels, Inc. Privacy Policy 


Effective Date: 01/30/2024

At Steinhafels, Inc. (“Steinhafels” or “we,” “us” or “our”), we respect your privacy. This Privacy Policy (“Policy”) describes how we collect, use, protect and share your Personal Information including when you visit our website at steinhafels.com (the “Site”) or visit our showrooms.

Updates: We will update this Policy from time to time, so please check back for updates. If we update the Policy, we will notify you by prominently displaying a banner at the top of the Policy that we have made changes, we will place a banner on the home page of our Site or we will notify you by another method such as email.

Questions: If you have any questions about how we collect, use, protect or share your Personal Information, please contact us by email at privacy@steinhafels.com. 

IF YOU ARE A CALIFORNIA RESIDENT, PLEASE SEE YOUR CALIFORNIA RIGHTS SECTION AT THE BOTTOM OF THIS POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.

  1. WHAT IS PERSONAL INFORMATION?

For purposes of this Policy, “Personal Information” means information which alone or in combination can be used to identify or locate a natural person or a household. Personal Information does not include information that is publicly available through government records or information that has been deidentified or aggregated in a way that it cannot be used to identify a specific individual.

  1. CATEGORIES OF PERSONAL INFORMATION WE COLLECT 

We may collect the following categories of Personal Information about you when you use our Site, visit our showrooms or otherwise interact with us or which we collect from other sources. 

  1. Identifiers: such as your name, mailing address, telephone number, email address, account number, birthdate and Internet protocol address (“IP Address”).  We retain this information for so long as 


  1. Customer Records: such as your name, signature, address, email address, phone numbers, bank account, credit or debit card information driver’s license number, state ID number, passport number, bill to, and ship to information.  We retain this information for so long as 


  1. Commercial Information:  such as your purchase history, return history, content of texts or emails you send to us, and warranty information.  We retain this information for so long as


  1. Internet Activity:  such as Internet or other electronic network activity information including, but not limited to, browsing history, search history, information regarding your interaction with an internet website, application, or advertisement, pages you click on when visiting our Site and the amount of time spent on our Site.  We also offer in-store Wi-Fi for your convenience.  We may collect your IP address when you use the in-store Wi-Fi.  We retain this information for so long as:


  1. Geolocation Data:  such as imprecise location information, like the city, state and ZIP code associated with your IP address and for fraud checks.   We retain this information for so long as:


  1. Audio, electronic, visual, thermal, olfactory, or similar sensory information

such as Customer service call recordings; voicemails; people counter in store, license plate reader for fraud prevention, and with security cameras in our stores and parking lots.  We retain this information for so long as:


  1. Employment Information:  In connection with job applications and employment, information you provide to us, including information about your previous employment and professional information. We retain this information for so long as:


  1. Characteristics of Protected Classes:   such as a date of Birth, gender, race, age, medical conditions, disability related to insurance claims.


  1. Educational Information:  In connection with job applications and employment, such as schools attended and degrees received.



  1. PURPOSES FOR WHICH WE COLLECT PERSONAL INFORMATION.

We collect and use  Personal Information for the following purposes:

  1. To Communicate with you: such as to answer your questions and to respond to your communications and concerns; to provide information about orders, products or warranties; for customer service; to notify you about changes to this Policy or our Terms; to communicate with you via Live Chat; to provide you information about your products or warranties. To provide you information about your products or warranties. Rating your experience both in store and Power Reviews for products.


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information, and Internet Activity


  1. Account Maintenance:  such as to assist you in creating an account; to register your products for warranty purposes.  

Categories of Personal Information used for this purpose: Identifiers, Customer Records, and Commercial Information


  1. Purchase Transactions:  such as to place and fulfill your furniture and product orders, to assist you in applying for credit; to take and process payments, including credit and debit card information; to keep a record of your purchases; to order and deliver your products; to process returns and exchanges; to facilitate sale of gift cards; to ask you to rate your experience in our stores and regarding our products and to maintain security of our facilities and your orders. 


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information and Internet Activity.


  1. Improve our Products and Services:  such as to engage in product research, development, and customer experience.


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information and Internet Activity.



  1. To Operate our Business:  such as to facilitate transactions; to inform our business strategies; to seek business, financial, and legal advice; to perform audits of our business; to  evaluate and effectuate business transactions and for security and fraud prevention purposes.


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information, Internet Activity; employment information and educational information. 



  1. Site Management:  such as to operate the Site; to monitor and improve the content and operation of our Site; to improve our products and services; to conduct surveys ad seek feedback from you; to protect the security of the Site; and to help you locate our showrooms. 


Categories of Personal Information used for this purpose: Identifiers, Internet Activity and Geolocation Data.


  1. Analytics:  such as to troubleshoot problems with the Site, to the content and operation of our Site, to protect the security of the Site; to customize the Site for you and our other users and to analyze traffic to and from our Site


Categories of Personal Information used for this purpose: Identifiers  and Internet Activity.



  1. Security Purposes:  We use CCTV in our showrooms and warehouses to protect the safety of our visitors, employees and property; we collect personal information to prevent and detect crime or fraud in connection with your orders, payment transactions and product pickup and delivery.


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information, Internet Activity; Geolocation Information and Sensory Data. 


  1. Marketing and Advertising:  such as to send you promotions, to serve you targeted advertising, to conduct sweepstakes and contests, to inform you about sales; and to provide information you about events at our showrooms.

Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information and Internet Activity.

  1. Legal and Regulatory Purposes:  such as To comply with legal or regulatory requirements, in connection with legal matters, including litigation; for internal audit or internal investigation purposes; to respond to requests from law enforcement or judicial authorities including to respond to a subpoena and in connection with prospective business transactions

Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information, Internet Activity, Geolocation Data, Sensory Information, Employment Information and Educational Information 

  1. Job Applications and Employment:   such as to consider you for and communicate with you regarding potential employment and to administer your employment and benefits.  


Categories of Personal Information used for this purpose: Identifiers, Employment Information and Educational Information 


  1. To provide information to 3rd parties at your request:  to facilitate purchases, to answer questions, and to respond to your requests. 


Categories of Personal Information used for this purpose: Identifiers, Customer Records, Commercial Information and Employment Information. 


  1. WHAT ARE THE SOURCES OF PERSONAL INFORMATION WE COLLECT?

We may collect Personal Information that you provide to us, which we automatically collect when you use our Site, and from third parties in the ways described in this Policy.

Information We Collect Directly from You 

We may collect Personal Information from you when you communicate with us, visit our Site, create an account, visit our showrooms or warehouses or enter our promotions. 

Information We Collect from You Automatically

If you use the Site, we may automatically collect certain information about your use of the Site and the device you use to visit our Site (collectively, “Analytic Data”). 

Depending on how you use the Site, the Analytic Data that we collect may include:

  • Device information, such as the IP address, general geographic location, operating system, browser type, device identifier and other similar information associated with a device used to access, use, or interact with the Site;

  • Information about your online interactions with the Site, such as clicked links, pages or screens you view, access and session times, interactions with emails we send and other similar information associated with a device used to access, use, or interact with the Site;

  • Information about internet and network activity, such as websites visited, search engine results and similar information associated with a device that accesses, interacts with or uses the Site;

  • Other information automatically collected by cookies and other tracking technologies we use on our Site; and

  • Any other information that a browser or device automatically sends whenever connected to a website or an online application.

Information We Collect About You From Third Parties

We may collect Personal Information about you from third parties including online and offline sources, affiliates, social media platforms, and advertising networks.

  1. HOW WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES

We use Cookies, pixels, and other web tracking technologies to collect Personal Information and Analytic Data when you visit our Site. We use these technologies for multiple reasons, including to provide and improve our Products, services and advertising, to serve you targeted advertisements, to show you advertising that may be of interest to you, to help operate our Site, to obtain analytical information about the operation and your use of our Site and to maintain the security of our Site. 

What Are Cookies?  Cookies are small text files that are stored on your device (“Cookies”). You can learn more about cookies, including how to see what cookies have been uploaded to your device and how to manage and delete them, by visiting https://www.allaboutcookies.org/

What are Web beacons, clear gifs, and pixel tags? These are software technologies we use on or in connection with the Site, including when we send emails to you. We may use these technologies to deliver cookies, count visits, understand how you are using our Site, and observe data on email delivery, open rates, click rates, bounces, unsubscribe rates and other information.

We use the following types of Cookies on our Site:

Essential Cookies

We use these cookies to enable you to browse our Site and use certain features. If you disable these cookies, you may not be able to use all of the Site. 

Targeted Advertising Cookies 

We us third party ad networks to serve targeted advertising. Those ad partners use cookies to collect information about your activities on our Site and on other websites to provide you targeted advertising more tailored to your interests. 

For instance, we use the following third party ad networks to serve targeted advertising:

Google Ads.  We use Google to serve you with targeted advertising. You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings


Opt-Out of Digital Ads.  You can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.

Please note that if you opt-out of targeted advertising, you will still receive ads.  However, those ads may not be relevant to your interests. 

Site Analytics Cookies

These Cookies collect information about how you use our Site such as which pages you visit regularly. We use these cookies to determine what parts of our Site you use the most so we can make it easier to use the Site.  We use it to identify what device or website you can from to our Site, so we can load pages and improve Site response times. 

Google Analytics. We use Google Analytics on our Site. This allows us to identify your device’s IP address and transmit that information directly to Google. We use this analytics information for the purposes of evaluating use of the Site, compiling reports on activity on the Site for our use and providing other services relating to activity on, and usage of, the Site. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google’s practices with respect to the Personal Information collected through Google Analytics are covered by Google’s privacy policy, available at https://policies.google.com/privacy. You may opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.



Social Media Sites

We are active on social media, including Facebook, Twitter, Houzz, Pinterest, YouTube, Instagram, TikTok, and LinkedIn (“Social Media”). The Site allows you to connect and share data with Social Media platforms. Anything you post on Social Media is public information and not confidential. 

These features may require us to use cookies, plug-ins, and APIs provided by such Social Media platforms to facilitate those communications and features. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those Social Media sites and not by this Policy. We encourage you to review those policies and terms.

We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages.

  1. WITH WHOM DO WE SHARE PERSONAL INFORMATION?

We may share your Personal Information with service providers and other third parties in certain situations. We may share Personal Information with the following categories of third parties:

Service Providers. We may share Personal Information with service providers for order fulfillment, marketing, data hosting, payment processing, product delivery, IT support services and fraud protection and prevention. We require these Service Providers to exercise reasonable care to protect your Personal Information in writing.

Your Agents. We may share Personal Information in connection with your use of interior decorators or others who are assisting you with furnishing your home, with your prior consent.

Third Parties: Marketing Partners. We may share Personal Information to facilitate the delivery of targeted ads, promotions and offers to you, on our behalf, on and off the Site.

Parties to Business Transactions. In the event of an anticipated or actual merger or acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Information. We reserve the right, in connection with these types of transactions, to transfer, share, assign, or sell your Personal Information and other information we have collected to third parties or to authorize such third parties to use any such information including for due diligence as part of any of the transactions described in this paragraph. Any Personal Information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.

Government and Law Enforcement. We may share your Personal Information with individuals or private parties where necessary to enforce and comply with the law, to protect our property or legal rights, for the safety of the public or any person, to prevent harm, to protect the security and integrity of the Site and any equipment used to make the Site available.

Other Third Parties. Any third party to whom you consent and/or instruct us to provide your Personal Information.

  1. YOUR CONSUMER DATA CHOICES

Opt-out of Emails and Text Messages.  E-mails.  As a customer, you may receive e-mail communications about new products or special offers we think you would be interesting to you and requests for feedback. You may opt-out of receiving future marketing and promotional communications from us any time by clicking on the link at the bottom of emails you receive from us. We will process change requests promptly, though this process may take several days. During that processing period, you may receive additional marketing and other promotional emails from us. 

Please note, opting out of these communications will only apply to marketing and other promotional emails and will not apply to any email or other communications we send to you for non-marketing purposes, including emails regarding your purchases and deliveries.

Update Information.  If you want to contact us to change your contact information you can contact us through any method listed in the “Contact Us” section below.

  1. PROTECTING YOUR PERSONAL DATA

We are committed to protecting the security of your Personal Information. We use commercially reasonable safeguards to maintain the security and privacy of Personal Information we collect and use. When disclosing Personal Information, you should remain mindful that there is an inherent risk in the transmission of Personal Information via the internet.

  1. THIRD PARTY WEBSITES

The Site may link to, or be linked to, websites not owned or controlled by us. This Policy does not apply to any third-party websites or to any data that you provide to third parties. We are not responsible for third parties’ privacy policies or practices. You should read the privacy policy for each website that you visit.

  1. CHILDREN’S PRIVACY

We do not direct or target any of our products or services to children under the age of 13. If we learn that we have collected the Personal Information of anyone under the age of 13, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 13 and discover that your child has submitted Personal Information to us, please contact us at privacy@steinhafels.com We will make reasonable efforts to remove such information from our databases.

  1. YOUR CALIFORNIA PRIVACY RIGHTS. 

This Section provides additional terms that apply to residents of California. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for California residents. In this Section only, any capitalized terms not defined in this Policy have the meanings set forth in the California Consumer Privacy Act of 2018 (the “CCPA”).

  • Categories of Personal Information We Have Collected. During the past 12 months, we have collected the following categories of Personal Information: Identifiers, Customer Records, Commercial Information, Internet Activity, Geolocation Information, Sensory Information, Employment Information and Education Information.

  • Categories Of Personal Information Disclosed for A Business Purpose. During the past 12 months, we have disclosed the following categories of Personal Information for a Business Purpose: Identifiers, Customer Records, Commercial Information, Internet Activity, Geolocation Information, Sensory Information, Employment Information and Educational Information to the Sources described in this Policy.

  • Sharing Personal Information. During the past 12 months we have not Sold your Personal Information to a third party for monetary compensation. We have Shared Personal Information with third parties for the purposes of serving targeted advertising and to perform data analytics.

  • We Do Not Use or Disclose Sensitive Information. We do not use or disclose sensitive information, as defined in the CCPA.

YOUR RIGHTS TO REQUEST AND KNOW, YOUR RIGHT TO REQUEST DELETION, YOUR RIGHT TO CORRECT, YOUR RIGHT TO OPT-OUT AND YOUR RIGHT TO NON-DISCRIMINATION

Under the CCPA, California residents have certain privacy rights in their Personal Information. We have provided a summary of those rights below:

  1. Right to Request and Know. You have a right to request that we disclose any of the following types of information for interactions which occurred in the 12-month period prior to the date of your request: (a) the categories of Personal Information we collected from you, (b) the categories of sources from which the Personal Information was collected, (c) the business or commercial purpose for collecting your Personal Information, (d) the categories of third parties with whom we shared your Personal Information, (e) the specific pieces of Personal Information we collected from you (i.e., “data portability”), and (f) a list of categories of Personal Information we disclosed for a Business Purpose in the last 12 months.

  2. Right to Request Deletion. You have a right to request that we delete Personal Information we collected from you by submitting a verifiable request following the instructions below. We will comply with such request, and direct our service providers to do the same, subject to certain exceptions permitted by applicable law.

  3. Right to Correct. You have the right to correct inaccurate Personal Information that we maintain in our records.

  4. Right to Non-Discrimination. You have the right to non-discrimination for the exercise of your consumer Privacy Rights under the CCPA. 

HOW TO EXERCISE YOUR CALIFORNIA PRIVACY RIGHTS.

  1. How to Exercise Your Rights to Know, Correct, and Request Deletion: To exercise your rights to know, correct, and request deletion described in this Policy, you may submit your request to us by contacting us at any of the following:

Phone. You can call us at 262-436-4600. Once you call, you will speak with a customer service representative who can review your call.

Email. You can also email us at  privacy@steinhafels.com.

Once we receive your email, we will acknowledge your request and start processing your CCPA request. 

  1. Verifiable Consumer Request. In order to verify your request to know, to correct, or your request to delete, you must provide sufficient information that allows us to verify you are the person about whom we collected Personal Information and you must describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it. You must provide your first and last name, your home address, and the linked email account(s) to Steinhafels.com. Please note however, that we may request additional information as necessary to confirm your identity.

  2. Who May Exercise Your Rights? You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of their child. You can also make a request using an authorized agent on your behalf. See the section titled “Authorized Agents” below for more information. 

  3. When We Will Respond. We will acknowledge your request within 10 business days of receipt. We will try to respond to your request within 45 days of the date of receipt of the request. If we cannot verify your request within that 45-day time period, we may deny your request. If we require additional time, we will inform you of the reason and extension period prior to the original 45- day response period. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. We may charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded.

  4. Authorized Agents. You may designate an authorized agent to make a request on your behalf to exercise your rights under the CCPA by doing the following: (1) provide the authorized agent written permission to do so; and (2) verify your own identity (per the process stated above), as well as the identity of the authorized agent directly. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.

SHINE THE LIGHT

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your personal information within the past year for direct marketing purposes, and (b) a description of the categories of personal information disclosed, by contacting us per the “Contact Us” Section below.


Contact Us

We welcome your questions, comments, and concerns about your privacy and how we handle your Personal information. Please email us at privacy@steinhafels.com with any questions or feedback you have pertaining to our privacy practices or this Policy.